Meta — Reality Labs, Horizon Worlds Experiences
Principal Product Manager2025 — Present
Discovery for AI-generated worlds.
- Lead workstream Discovery Assets for UGC AI-generated games I lead the work that automatically generates the discovery assets for AI co-created Horizon games — focused on AI-generated game Reels and photos — distributed across the Horizon app and Meta's Family of Apps to drive discovery, consideration, joins, and play.
- Horizon Search. I'm the PM for search across mobile, web, and VR — the high- and medium-intent discovery surface that drives 44% of total purchase volume in the metaverse.
- VR Feed redesign. I drove strategy and execution of the rebuilt VR Feed for medium- and low-intent discovery; I shipped it in September 2025, driving incrementality across third-party apps, games, and Horizon worlds.
- Mobile Feed. I led mobile Feed through a leadership-mandated quality lockdown, closing 100+ major gaps; I also led the video strategy that increased conversion, time spent, and MAU.
- Content ecosystem. I solved cold-start for new games, defined player↔game matching, and set the success measurement framework — plus a content chaining strategy that deepens in-session engagement and drives post-session consideration of adjacent games.










